The introductory paragraphs to an LA Times review of After the Ball: How America Will Conquer Its Fear & Hatred of Gays in the ’90s by Marshall Kirk and Hunter Madsen:

One out of 10 Americans is gay, according to Marshall Kirk and Hunter Madsen in “After the Ball,” and these 25 million men and women are “forced to cower and skulk like a German Jew of the ’30s.” They are the victims of “a national sickness” that manifests itself in the fear and hatred of homosexuality. The only appropriate response from the gay community–and the only way to put an end to their oppression–is “ice-cold, controlled, directed rage.”

But “After the Ball” is not a call to the barricades; rather, it is a curious call to the story boards and 30-second spots of Madison Avenue, a kind of sanitized upscale media radicalism that finds mass demonstrations to be “ghastly freak shows” and prefers highway billboards that “earnestly propound appealing truisms, the safer and more platitudinous, the better.” As the authors readily admit: “We’re talking about propaganda.”

Kirk and Madsen, having obviously thought this through, call for:

“A continuous flood of gay-related advertising” that will depict gays “in the least offensive fashion possible” while making “homo-hating beliefs and actions look so nasty that average Americans will want to dissociate themselves from them.” This is pure propaganda, of course, but it is propaganda on the highest levels of insight and calculation.

“We have in mind a strategy as calculated and powerful as that which gays are accused of pursuing by their enemies–or, if you prefer, a plan as manipulative as that which our enemies themselves employ,” Kirk and Madsen declare. “It’s time to learn from Madison Avenue, to roll out the big guns.”

The book is an elaboration of ideas posited in an earlier essay – Madsen using the pseudonym Erastes Pill – titled The Overhauling of Straight America:

The first order of business is desensitization of the American public concerning gays and gay rights. To desensitize the public is to help it view homosexuality with indifference instead of with keen emotion. Ideally, we would have straights register differences in sexual preference the way they register different tastes for ice cream or sports games: she likes strawberry and I like vanilla; he follows baseball and I follow football. No big deal.

At least in the beginning, we are seeking public desensitization and nothing more. We do not need and cannot expect a full “appreciation” or “understanding” of homosexuality from the average American. You can forget about trying to persuade the masses that homosexuality is a good thing. But if only you can get them to think that it is just another thing, with a shrug of their shoulders, then your battle for legal and social rights is virtually won. And to get to shoulder-shrug stage, gays as a class must cease to appear mysterious, alien, loathsome and contrary. A large-scale media campaign will be required in order to change the image of gays in America.

The starting point:


The principle behind this advice is simple: almost any behavior begins to look normal if you are exposed to enough of it at close quarters and among your acquaintances.

All the while portraying gays as victims:

In any campaign to win over the public, gays must be cast as victims in need of protection so that straights will be inclined by reflex to assume the role of protector …

A media campaign to promote the Gay Victim image should make use of symbols which reduce the mainstream’s sense of threat, which lower it’s guard, and which enhance the plausibility of victimization. In practical terms, this means that jaunty mustachioed musclemen would keep very low profile in gay commercials and other public presentations, while sympathetic figures of nice young people, old people, and attractive women would be featured. (It almost goes without saying that groups on the farthest margin of acceptability such as NAMBLA, [Ed note — North American Man-Boy Love Association] must play no part at all in such a campaign: suspected child-molesters will never look like victims.)

Protectors of gays must be supported:

A media campaign that casts gays as society’s victims and encourages straights to be their protectors must make it easier for those to respond to assert and explain their new protectiveness.

Gays must be portrayed positively:

The honor roll of prominent gay or bisexual men and women is truly eye popping. From Socrates to Shakespeare, from Alexander the Great to Alexander Hamilton, from Michelangelo to Walt Whitman, from Sappho to Gertrude Stein, the list is old hat to us but shocking news to heterosexual America. In no time, a skillful and clever media campaign could have the gay community looking like the veritable fairy godmother to Western Civilization.

Those who refuse to join the cause must be made to suffer:

To be blunt, they must be vilified.

This is something more than your typical Madison Avenue soap powder advertising; it’s a social restructuring strategy of which Goebbels would be proud. A Perth gay activist modestly understates both the scope and genius of Kirk and Madsen’s proposed game plan:

[The essay argues] that following the period of gay liberation in the 1970’s and 1980’s activists should take on an more conservative approach drawing on techniques of public relations and advertising to promote gay rights.

They later expanded their work into a book called After the Ball: How America Will Conquer its Fear and Hatred of Gays in the ’90s. The book was published in 1989, but makes no mention of mind control techniques beyond those commonly used in the marketing and advertising industry.

Not “mind control” perhaps but a cunning long-term game plan strikingly similar to both Soviet and fascist propaganda campaigns, as noted by WA One Nation candidate Michelle Meyers:

“Are you wondering why even some Christians are being swayed by the gender industry’s pitch and push 4 same sex ‘marriage’ and acceptance of fake families?

“It’s not by accident; it’s by a carefully contrived but disingenuous mind control program, melded together by two Norwegian homosexuals who graduated from Harvard – one of whom has since prematurely passed away.

“It’s by a design convert to the general public but fully practised and promoted by the LGBTIQQMA/P community.

“Utilising many of the strategies developed by the Soviets and then the Nazis, they have gone on to apply and perfect theses principles so as to make them universal in their application – but with devastating results considering the counter productive nature of such “unions”.”

All credit to the gay community for achieving general acceptance but the proven effective propaganda campaign will move on to seek acceptance and recognition of ever smaller segments of the population. After all, why should people who enjoy sex with children be victimised just because the majority deems it unacceptable?

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