Coles’ suffered an online SJW backlash after checkout operators were subjected to an onslaught of sexual harassment as a result of the retailers’ “I’m Free” Easter weekend ad campaign – checkout operators were given handheld “I’m Free” signs for signalling checkout availability:
Kylie McKenzie wrote on Coles’ Facebook page that she was relieved that the “dumb campaign signs” were taken off her daughters’ cash register recently.
“The number of lewd and suggestive comments made to the female service staff in the short time they had the signs in their hands, by mostly male customers including but not limited to, ‘You’re free? When can I take you home?’ was absolutely disgusting,” she said.
“Some may argue that the customers were being cute or funny or conversational … but think about grown men saying such things to your 16, 17 or 18 year old child, school aged child, whilst in her workplace. A place she should feel safe. And it wasn’t only the young ones copping the comments.”
The traumatised young woman now suffers PTSD requiring months of hospitalisation.