It’s “ethically inappropriate” for government and medical organizations to describe breastfeeding as “natural” because the term enforces rigid notions about gender roles, claims a new study in Pediatrics.
The study notes that in recent years, the U.S. Department of Health and Human Services, the American Academy of Pediatrics, the World Health Organization, and several state departments of health have all promoted breastfeeding over bottle-feeding, using the term “natural.”
“Referencing the ‘natural’ in breastfeeding promotion… may inadvertently endorse a set of values about family life and gender roles, which would be ethically inappropriate,” the study says.
Unless such public-service announcements “make transparent the ‘values and beliefs that underlie them,’” they should quit describing breastfeeding as “natural.”
So those who argue women shouldn’t breastfeed in public can now claim the practice is “unnatural”.
Take it from a father of three who changed many a nappy back in the day, when an infant shifts from breastmilk to formula, poo instantly changes from naturally innocuous to shit.
Update: Tucker Carlson tries to reason with a feminist: